6. Now that you’ve built relationship, how will you ask them to join you? They’ll want to if you’ve done 4 and 5 well – how will you show them the door? i.e. how will you draw them into Patreon – or perhaps there’s a better service for you – how will you draw them...
5. How will you nurture relationship with these leads? This is where social media can fit in, but the problem with social media is you don’t have reliable access to these relationships i.e. your posts are destined by algorithms to reach maybe 10% of your followers. If...
4. How will you draw people into for further relationship? Concerts? What free content will you be providing that could draw people into your Patreon? Perhaps this is just music, social media posts, etc. You might consider your music as a free commodity not to be...
3. How will I reach them with my music? — How am I reaching them? — How could I? How are you currently reaching new listeners – concerts, social media, podcast, streaming, personal convos? How could you reach them – FB ads, snail mail, ?? How will you incorporate...
2. Craft your message: what is your story, and what emotional need could that fill in their life? – Stories that connect with our emotions are what draw people to artists. Assignment #1: Answer these questions: – Who are your top 2-3 most influential...
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